Updated: 26th September 2017

This Makeup Designed For The Gym By Pro Athletes Passed My Ultimate Sweat Test

I was mid-plank when it hit me: I brought this all on myself. Me, and my debilitating weakness for beautifully packaged cosmetics.

It was a Monday morning. I was face down, ass up on a mat in the middle of a grueling workout from celeb trainer Nicole Winhoffer. The goal was to try and sweat so hard my makeup would run off, the exact opposite of what I normally aim for during exercise classes.

This makeup, however, was a little different.

A mineral foundation, translucent powder and bronzer from Sweat Cosmeticswere my products of the day.

The line is the brainchild of five women, most of whom come to the staff directly from professional and Olympic athletic careers. Impressive, right?

Bonded by their commitment to working out while looking good, protecting their faces from sunburn (SPF 30, all the way) and finding a healthy way to wear cosmetics (one that wouldn’t asphyxiate their pores), the Sweat ladies launched a line designed for the gym.

I can already hear you shrieking, WHAT? We’re supposed to wear makeup to the gym now?

I know, it’s a controversial subject. Perhaps it’s better to think of Sweat Cosmetics as a glorified skincare line, instead.

Its products contain Vitamin E and antioxidants, actually helping improve the health of your skin while they’re on your lovely, calorie-burning face.


Sweat Cosmetics were surprisingly easy to color-match to my face.

The website shows photos of real women who wear each of the foundation’s five shades, asking if you’re more olive or fair”. The company sent along loose powder and bronzer for me to try, as well.

Each product goes a little something like this: You carefully unscrew the lid from a small pot full of powder (I immediately spilled it all over my office sink), and screw the open container into the thick base of a brush.

Twisting the brush up, you simply shake it down to distribute product into the brush’s bristles. There’s even a handy cap, in case you don’t want foundation all over the interior of your expensive work tote.

Although I like to think of myself as a high-maintenance gal, it took me a grand total of five minutes to apply Sweat to my face before racing out the elevator in a vain attempt to be early for my workout.

Shake, shake, shaking the brushes got a bit tiresome, but the mineral foundation and powder provided light, even coverage for my full face.

The bronzer, which I used as a light contour on my forehead and cheekbones, looked like I’d sat in the sun for a happy few minutes.

Ah, but this isn’t just about Sweat’s makeup consistency. It had to last, too, besides looking lovely in my bag and never spilling.


So, I headed to church.

Nicole Winhoffer’s church, that is, also known as the NW Method.

The absurdly popular trainer, who made her name building Madonna’s muscles, teaches a dance-inspired, full-body workout that pushes you through grueling, minute-long movements.

I was in for it. This was my second time sweating with Nicole, only this time she’d been informed my name and location in the class. In her friendly, big sister way, it was clear no slacking would be tolerated from the writer who got to exercise in the second row.

As my body heated up, my triceps burning and scalp tingling with intensity and blood circulation, sweat trickled down from my hairline like a few very itchy bugs disrupting my planks and squats.

The perspiration hit the towel,dying it a dark brown every place a drop hit. Would the makeup even make it past the warmup?

Sweat’s foundation may be guaranteed waterproof, but I was sweating more than I usually do in hot yoga classes. Between the dancing and the squatting, Nicole had me worried.

After a grueling 55 minutes and a little upbeat choreography, we were done. It was up to the mirror and the after photos to see what had become of my makeup.


In truth, I was impressed.

I’m an oily-faced lady, and the fact that my face wasn’t too shiny or absurdly red was remarkable. Plus, it didn’t feel as if I had a layer of itchy, hot makeup on my face.

It was clear I’d gotten blood rushing, but my face was still socially acceptable.

So, would I buy? Absolutely, particularly the $42 translucentpowder and brush set.The compact packaging took up far less space in my purse than the usual powder.

Truthfully, it hasn’t left my bag since the shoot.


Read more: http://elitedaily.com/women/sweat-cosmetics-makeup-for-workout/1585068/

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